Does shopping conscious brands automatically make you an ethical shopper?
However, conscious consumption is less about where you buy from (although that is still an important factor), but about your shopping behaviour - such as how frequently you purchase items, what are the pieces you choose (are they of reasonable quality and do they complement what you’ve already own in your wardrobe?) and how do you take care of them to ensure they last long.
Buying Conscious
The truth is, with the high price tags that conscious clothing often come with, not everyone has the spending power to buy conscious all the time, especially if you are a college student on a budget or a young professional trying to find sustainable work clothes without breaking the bank.
Going back to the point of buying a fast fashion item, it’s okay to do so as long as it’s a piece that you will cherish for a long time.
Likewise, buying from ethical brands doesn’t necessarily translate to being an ethical or sustainable consumer as it boils down to the same rationale: our shopping behaviour. Buying frequently and making poor purchasing choices, even if they are conscious items, still adds to our carbon footprint and wastage.
Beyond Clothing
Craftsmanship with a Story
From our classic and affordable Kenyan range that’s designed for everyday wear to the exotic, statement pieces from Afghanistan, there is something for everyone.
As per our ethos, 50% of profits made from these craftsmanship is given back to our artisan partners who made them.
The Big Picture of Sustainability
It also goes beyond personal consumption, as we have the social responsibility of educating and influencing our loved ones about the impact of our buying behaviour on the people involved in the supply chain as well as the environment.
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